Strategies

Following development and approval of the TAMHSC’s 2012-13 Communications Plan and related materials from the Communications Task Force (including feedback from a TAMHSC-wide Internal Audience Perspective Survey), the following key messages and new tagline have been designated:

Tagline: Transforming Health

Key Messages:

• Responding to the state’s needs
• Delivering real-world solutions through innovative research
• Reflecting the changing face of Texas
• Connecting with communities

MarComm, in conjunction with the college/center communicators, is leading the charge in integrating these concepts into all the work that we do (i.e. using the key messages as a gauge for the type of news we release). We also can serve as a resource to assist any member of the health science center in determining how the key messages and tagline can be used and applied in your day-to-day communications.

These key messages and the overall Communications Plan will guide MarComm’s designated priority areas. Those priorities will serve to define the types of projects in which we can most effectively contribute versus those that would be better served by alternate service providers to whom we can direct you.