Rebrand Timeline

PHASE I | July 15, 2013 – September 2, 2013

JULY 15

• Launch of Texas A&M Health Science Center’s new brand identity
• Reveal Marketing & Communications toolkit, which includes:
  • Logos: TAMHSC’s for download and visuals of all college, institute and center logos
  • Templates/Samples: Advertisements, banners, booklets, brochures, certificates, email signatures, envelopes, fact sheets, flyers, internal memos, invitations, labels, letterhead, post cards, posters, slide presentations, and social media
  • FAQs: Important information concerning brand guidelines

JULY 15-31    

• Colleges, institutes and centers can request their specific logo files from their respective communications representative
• If necessary, department-specific logos may be requested by submitting a Graphics Request Form
  
  • Note: All requests will be evaluated by Marketing and Communications on a case-by-case basis
• Components will be responsible for replacing:
  • Any logos appearing on departmental webpages (Note: All main website headers have been automatically transitioned)
  • Electronic visual identity on email signatures, eNewsletters, social media, TV message boards, screen savers, etc.
  • Visual identity on internal documents, fax sheets, memos, procedural documents, etc.
  • Marketing and promotional materials once all current stock has been exhausted

AUGUST 15 – 30

• Anyone who did not participate in the stationery “starter kit” order can begin ordering directly through the TAMU online system
  • Note: A live link will appear on the branding site when the system is available to the Health Science Center

SEPTEMBER 2

•  All of the following items must be rebranded by the Phase I deadline of September 2:
  • Visual identity on department webpages
  • Electronic and hard copy stationery
  • Electronic visual identity
  • Internal document visual identity

PHASE II | September 2, 2013 – September 1, 2014

• Rebranding of the following items will begin at the conclusion of Phase I:
  • All remaining visual identity (i.e., name plates, name tags, office wall plaques, etc.)
  • Exterior facility and operational signage
  • Faculty, student, and staff apparel
  • Fleet decals
  • Interior facility and operational signage

PHASE III | September 1, 2014 – July 1, 2015

• Phase III will include overflow from Phase II, and any miscellaneous elements that arise during the course of the rebrand, including:
  • Exterior facility and operational signage
  • Interior facility and operational signage