Branding

July 15, 2013, marks the official date of Texas A&M Health Science Center’s transition into Texas A&M University. To tangibly designate the institution’s position as a unit within the flagship and to align the visual identity with Texas A&M University’s readily recognized and well-established brand, we are launching new brand architecture. The institution and college names will remain the same, and the visual updates to materials will reflect the health science center’s distinct organizational identity.

This brand architecture ensures consistency in visuals and defines who we are to the public. Following these standard style guidelines allows each component to work independently, while maintaining a consistent, professional image across the health science center and university. Ultimately, our goal is to strengthen the Texas A&M University brand and to identify the health science center as a cohesive, health-related institution within the flagship university.

For complete details about our new visual identity, see the branding Q&A page. You can also see our new logos and how to download them on the logo page. We have templates and samples available to help you incorporate the new visual identity.